Case Study

 INSIDIOUS

History/ Target audience

 Director James Wan portrayed in this film a family trying to prevent evil spirits from trapping their comatose son in the realm called The Further for the audience of teens and adults, PG-13. It is based off ideas from James Wan and Leigh Whannell.

Production

This film was produced by Jason Blum, Steven Schneider, and Oren Peli. Blumhouse Productions, the production company, is mainly known for producing horror films such as this one. Insidious(2010) had the budget of $1.5 million, a large enough budget for filming to be done in 3 weeks. 

Distribution

Insidious was distributed by FilmDistrict in the United States and Sony Pictures Releasing International, internationally. The movie was released theatrically on April 1, 2011 after the announcement made for it's release on December 29, 2010 due to Sony Pictures Worldwide Acquisitions picked up the U.S distribution rights to the film and worldwide distribution rights to the film after it's world premier at the Toronto International Film Festival on September 14, 2010. Besides being in theaters, Insidious was released on Blue-ray.

Marketing

For the advertisement of Insidious, the first promotional clip was released on September 14, 2010. During the following December, M Global (production company) released an image and sales poster. Then On December 22, 2001, FilmDistrict released the film's first teaser trailer. No more than a month later, the theatrical trailer was made available online via Blastr. 

Cross-media convergence and synergy

The film has an introduction where the audience gets a flashback indicating that there was a series of events that happened for the movie to take place. The flashback doesn't leave the audience questioning what caused the chain of events to take place.